‘Occupy Homes’ foreclosure fighters reaching millions with crowd-funded ad campaign in Florida & NationallyOccupyOurHomes on August 14, 2012
This week, a 30-second TV ad featuring six real-life foreclosure fighters will air on national television. The spot advertises ‘Occupy Our Homes,’ an offshoot of the Occupy Wall Street movement that has empowered thousands of people in housing crisis to fight back against fraudulent foreclosures, to demand fair treatment by mortgage lenders, and, in many cases, to keep their homes. The ad ends with a plug for the movement’s website, OccupyHomes.org, where people can find helpful resources and success stories of communities that have fought back against the banks.
The spot opens with Monique White, a north Minneapolis resident who was the first resident to approach an Occupy group for help in fighting foreclosure. Activists with Occupy Minneapolis occupied her front lawn with tents and banners, and kicked off a seven-month campaign that led to US Bank renegotiating her loan. Five out of the six people featured—including an Atlanta pastor who joined with Occupy to fight the foreclosure of his historic Vine City church—have won their campaigns and fended off foreclosure.
“We’re all in this together,” said Marine veteran and longtime Minneapolis resident Bobby Hull. “Even after we bailed out the banks, they’re stilling trying to take the homes of millions of Americans. I hope this ad will inspire people to fight back like I did, and join forces with the Occupy Homes movement.”
Occupy Homes raised $34,496 from 45 individuals as part of LoudSauce.com’s Occupy Spots project, a campaign whose goal is to provide an alternative to Super PACs by funding ads by and for “the 99%”. The ad is expected to reach a total of nearly 1.2 million viewers, through both national airings on channels like CNN, Fox, and MSNBC and a local airing in Palm Beach County—an epicenter of the foreclosure crisis—on programs including the Today Show and local CBS evening news. The ads began airing this week and will run in Florida until Friday. The ads will run nationally on Tuesday and Wednesday.
About Occupy Our Homes:
Occupy Our Homes is a movement that supports Americans who are standing up to the banks and fighting for their homes. We believe everyone has a right to decent, affordable housing. We stand in solidarity with the Occupy Wall Street movement and community organizations who help the 99% fight for a place to call home. www.OccupyHomes.org
Learn about LoudSauce:
Occupy Our Homes LoudSauce spot:
Contact: Han Shan, Occupy Our Homes: (917) 740-7426, firstname.lastname@example.org